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2022 Beauty Forecast ……. Trendalytics

August 4, 2021

Using our proprietary algorithm, we’ve identified themes and trends that are likely to grow over the next year. Read on for the trend stories that will shape 2022.

 

Just the Data: Nostalgia

  • Consumers coped with the stress and uncertainty of this past year through experimental escapism, providing an anchor for turn-off-the-millennium trends to take off.
  • An extreme volume trend, there are 731K average weekly searches for nostalgia. Searches are +57% to last year and are growing at an accelerated rate.
  • Brands and retailers are delivering with nostalgia-inducing silhouettes, materials, and accessories. Velour tracksuits (+55% to LY) and baguette bags (+95% to LY) are safe bets, expected to continue growing over the next year, while halter dresses (+7% to LY) and silver body chains (+105% to LY) are emerging trends to watch.
  • Products in the market are +27% in the last 30 days.
  • TL Forecast: This trend is expected to continue growing over the next six months with 90% confidence.

 

 

Just the Data: Cow Print

 

 

  • According to the Fall 2021 runway, cow print is here to stay! The mooody animal print was spotted on jackets, bucket hats, boots, and skirts at Anna Sui, GCDS, and Eckhaus Latta.
  • There are 48K average weekly searches for cow print. Searches are +196% to last year and are growing at an accelerated rate.
  • Cow print is new to market53% of products are new within the last 3 months.
  • top market mover — 20% of new SKUs out of stock.
  • Tops (24%), swimwear (19%), handbags (11%), intimates (9%), and pants (5%) are the most popular cow print product categories, while cow print boots (2.7 AWS), pants (2.6 AWS), and jackets (2.5 AWS) are the most searched for.
  • TL Forecast: This trend is expected to continue growing over the next six months with 90% confidence.

 

via – Beauty Forecast

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