A NUDE LINGERIE LINE FOR WOMEN OF COLOR COMES TO THE US

July 10, 2015

The UK’s popular Nubian Skin brand comes

stateside with a mission.

Far too often, “nude” labels only represent a certain kind of pale, peachy, Caucasian “nude.” That’s where Nubian Skin comes in. The popular UK lingerie line, launched last fall to provide women of color with lingerie that actually matches their skintones, has finally come to the US, where it’s being sold at Nordstrom. The line’s bras and panties come in four hues (Berry, Café Au Lait, Caramel, and Cinnamon) complete with a color guide that’ll help you find the right match based off of the makeup foundation you use.

BRAS IN BERRY, CAFÉ AU LAIT, CARAMEL, AND CINNAMON

“The U.S. has been our strongest market since we launched,” founder Ade Hassan told ELLE.com. “We received so much love from the women there, so we’re incredibly grateful. One of the most important things with lingerie is fit, so our hope is to be in enough stores that women of color all over the country can get fitted in their local store and pick up their perfect ‘nude.'”

ADE HASSAN
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