- InBeauty

Bronner Brothers Mid-Summer Show 2k19 Recap

August 21, 2019

The Bronner Bros. Beauty Show began in the basement of Atlanta’s Butler Street YMCA with a focus on haircare for black women. It has since grown to become the only cosmetology trade event dedicated to all things multicultural beauty. According to Nielsen, African-Americans spend nine times more on beauty and grooming products than the general market. Black women, in particular, spend an estimated $7.5 billion annually on beauty products. “It’s easy to get lost in the glamour of the beauty industry. But we’re committed to keeping our community connected,” commented Erika Respress, Bronner Bros. Show Manager. “We never want to lose sight of Mr.Bronner’s founding principles and will do our best to keep the Show educational, inspiring, and true to the culture.”

Headquartered in Atlanta, Bronner Bros., Inc. (BB) is a family-owned and operated company founded in 1947 by Dr. Nathaniel H. Bronner, Sr. and his brother Arthur E. Bronner, Sr. Today, the BB Enterprise consists of multicultural beauty products, UPSCALE Magazine, and professional trade shows, which attract more than60,000 salon and barber professionals annually.

Following its record-breaking attendance in New Orleans, the BRONNER BROS.® BEAUTY SHOW (BBShow) returns to the Georgia World Congress Center on August 17-19, 2019 in Atlanta, GA. The nation’s largesttrade event for multicultural beauty professionals, the Show features over 100 classes, 300 exhibitors and threedays of shopping, fun and entertainment. Now in its 73rd year, the Show’s theme is “Connect. Create. Grow.” topromote a sense of connection and community among diverse beauty professionals. More than 30,000 salonand barber professionals, students, influencers and beauty enthusiasts are expected.“Bronner Bros. is proud to be the only family-owned brand with an event platform that keeps multicultural prosat the forefront of the industry,” said James Bronner, Bronner Bros. SVP and Show Director. “Our return toAtlanta marks another chapter in keeping stylist connected and empowered while also nurturing the nextgeneration of talent.”


We always say, before beauty and style trends hit Main Street USA, you can see it all at Bronner Bros! Here’s a snippet of
what we spotted on the Show floor:

• Braids, braids and more braids! – Especially bantu knots, long knotless braids and faux locs with a pop of gold beads.
• Men’s grooming: Beyond beards– The fellas are demanding (and buying lots of) premium products for their hair, skin
and nails. It’s the fastest growing category in healthy and beauty.
• Lots of lashes – Long and lush. Individuals or strips. Yes, mink lashes are here to stay.
• Press-on-Nails –Because your nails should match your outfit. And variety is the spice of life! Available in a variety of
lengths and shapes, including Stiletto and Coffin.
• Sparkle Hair Clips – Rhinestones with a message. These hairpins include words like “Glam,” “Dream,” and “Drippin.” No
explanation needed.
• Color Galore – Hair in living color. Neon and glow-in-the dark hair is a favorite at BB.
• Ponytails – The longer the better. 32 inches anyone?
• Flair leg pants – An updated spandex version of the classic ‘70’s bell bottom.
• Matching 2 piece sets – Men and women alike are rocking bold prints from head to toe.
• Waist Trainers – Available in unisex sizes up to 4X. We all have body goals.
• Oversized earrings – Go big or go home.
• Biker shorts – Shout out to Salt ‘n Pepa. The almighty biker short is back.
• Edge Control – Lay it down, sis. We saw lots of new brands on display. Perfect for that baby hair.
NOTE: “Natural” is not on this list because we don’t believe it’s a trend. At BB, natural beauty is always in style.


Each year, a diverse mix of companies exhibit their wares on the show floor. More than 300 brands and service providers, a
few of the crowd favorites included:

• Obliphica – Shirley Gordon, the legendary master stylist and BB Icon Award winner, served up couture hair artistry on
the Obliphica stage. The company featured its professional collection of haircare products formulated with Seaberry.
Showgoers could also sign up for a chance to win round trip airfare to anywhere in the US.
• Rebecca Hair– The world’s largest hair manufacturer hosted a buzzworthy booth filled with models wearing colorful
wigs, weaves and hair accessories. Over the course of three days, they also raffled off hair bundles valued at more than
• Kaleidoscope – Self-made millionaire, Jesseca “Judy” Dupart, hosted a colorful booth featuring products such as her
best-selling Miracle Drop Hair Growth Serum.
• Momentum Dryer— This black-owned start-up company showcased its new technology that promises to cut a
woman’s time under the dryer by up to 50%. That’s a #hairgoal we can all rally around.
• Andis— A long-time BB exhibitor, Andis always offers industry deals for their latest clippers and barbering tools. The
NEW ProFoil® Lithium Plus Titanium Foil Shaver was a crowd favorite.
• BaBylissPro— Every great stylist needs great tools. BaByliss showcased some of their state-of-the-art dryers and irons
designed to help salon professionals create with ease. They even displayed their new SteelFX 2000 watt dryer inspired
by Ferrari.
• Miss Jessies – Inspired by Miss Jessie Mae Branch, this pioneering company doled out lots of goodies in their iconic red
swag bags. Free samples included products made just for kinky, curly, coily girls and naturalistas.


For the first time in BB history, the same stylist earned the first AND second place honors in the Fantasy competition! The
winner was Kevin Carter, a master stylist and educator based in Farmington Hills, MI (Detroit). Carter created two stunning
floral-inspired looks in 45 mins total, demonstrating the perfect combination of speed, technical precision and creativity.
Below is a list of all competition winners:

Champion of Weaves, presented by Rebecca
1st place winner – Janay Carelock of Harrisburg, PA  Model: Marissa Tavarez
2nd place winner – Adriaunia Lewis of Atlanta, GA— Model: Angeyia Garner
3rd place winner – Yatasha Bass of Charlotte, NC—— Model: Breyana Jones

The ABBS Creative Student Rising Star
1st place Karen Padgett of Center Point, AL —- Model: Jeanine Berry
2nd place Jochelle Webb of Indianapolis, IN—-Model: Mickala Fields
3rd place Walter Fleming Jr. of Memphis, TN —- Model: Dayna Diaz

The ANDIS Uppercut Student Barbering

1st place: Christopher Mahaffey of Gainesville, GA —– Model: Daniel Ruiz-
2nd place: Jorge Cortez of Brookston, IN—– Model: Gustavo Cervantes3rd 3rd place- Cory R. Murray of Augusta, GA —- Model: Melvin Toles

Dare to Inspire: FANTASY
1st place – Kevin Carter of Southfield, MI —– Model: Mecca Teague
2nd place – Kevin Carter of Southfield, MI—– Model: Erika Frison
3rd place – Marie Gardner of Morrow, GA—— Model: Deja Tatum

ANDIS Total Look Barbering
1st place – Lindon West of Hepzibah, GA —— Model: Allen Gay III
2nd place – Carl (Boards) Webb of Anderson, IN — Model: Gage Adaway
Casey Lamar Casey of Acworth, GA —– Model: Roshawn Lane

Salon vs. Salon: Hair Battle – For the first time ever, six (6) salon TEAMS competed on the big stage. Themes varied from
“Under the Big Top Circus” and “African Dreams” to “Futuristic Vibes” and more. Team Tammie B’s technical presentation,
creativity, and showmanship earned the top prize of $10,000.

The six (6) salon teams were led by:
• Que Barnes- Riverdale, GA
• Tammie Bethelmy- Pinson, AL
• Latonya Darnell- Hearne, TX

• Terrance Davidson- Atlanta, GA
• Ashley Payne- Winston Salem, NC
• Dr. Karen Stacks- Orangeburg, SC

Salon vs. Salon: Hair Battle Winner
The Tammie B Group (Pinson, AL)

THE POWER OF COMMUNITY: Bronner’s Big Giveback

The Bronner Family awarded a $2500 cash donation and products from its Tropical Roots Collection to Styles4Kidz. Funds
will help expand the non-profit’s local programming, which supports transracial adoptive families and kids in foster care.
White parents learn to care for their black and biracial kids’ hair and skin in a safe, friendly environment.

SUNDAY SERVICE: Food for the Soul

We all can use a little encouragement and food for the soul. That’s why BB has a non-denominational prayer and
meditation station located on the Show Floor. A counselor is available on site to help throughout the entire show.
The traditional Sunday Service featured a good Word from Bishop Dale C. Bronner and a special musical performance. 

Bronner Bros. always brings out the stars! A few celebrity sightings include:

• Adiz ‘Bambi’ Benson
• Amiyah Scott
• Anthony Hamilton
• Crime Mob’s Diamond & Princess
• Gizelle Bryant
• Jesseca “Judy” DuPart
• Keke Palmer
• Keyshia Ka’oir Davis

• Kristina ‘Zane’ Laferne Roberts
• Lil Mo
• Lil Scrappy
• Mama D
• Marlo Hampton
• Safaree Samuels
• Sierra Gates
• Yandy Smith-Harris