Charity Founder Alan Powell’s Super Bowl Weekend Experience Delivers Celebrations With Purpose

January 23, 2015

Charity Founder Alan Powell’s Super Bowl Weekend Experience Delivers Celebrations with a Purpose

Celebrity hosts and attendees include actor/model Tyrese Gibson actor/model Boris Kodjoe, Congressman Ruben Gallego, business leader Daymond John of FUBU, and NFL player Dez Bryant, among others.

Alan Powell, founder of the Checkered Flag Run Foundation, is giving supporters of both charitable giving and football a reason to cheer with his Super Bowl Weekend Experience. The Experience features a slate of signature events running from Saturday, January 24th through Saturday, January 31st that both highlight and benefit a variety of educational and community charities.

Beginning with “Soul Search 2015” on the 24th, continuing on Thursday the 29th and culminating with “The White House Initiative ‘My Brother’s Keeper’ Brother Up Forum: Connecting Solutions to Action” on the 31st, the weekend will pair Super Bowl attendees with some of Arizona’s most effective and beneficial charities.

“Alan Powell is always thinking of ways to bring the community together and implement initiatives to improve the lives of others, particularly children. The Super Bowl Weekend Experience events are another outstanding example of this; they have already been dubbed ‘the hottest and most influential events’ taking place during the week leading up to the Super Bowl,” said Velma Trayham of ThinkZILLA PR & Marketing Group.

A portion of the proceeds from the events and their associated after-parties will go to Alan Powell’s Checked Flag Run Foundation. CFRF provides diverse educational programs with the goal of ensuring all students have access to quality opportunities that allow them to cross the “finish line” of their educations. Other Arizona charities benefitting from the events include President Barak Obama’s My Brother’s Keeper White House Initiative, Juli’s Kids, and Sophie’s Voice.

“Soul Search 2015,” held Saturday, January 24, 2015, from 9:00 a.m. to 9:00 p.m. at The Salvation Army Ray & Joan Kroc Corps Community Center begins the week, giving unsigned vocalists the chance to sing the National Anthem and perform as the opening half-time act at the Gridiron Celebrity Hoops XVII event. Celebrity judges include Grammy Award-winner Daniel Winans, recording artist CeCe Peniston, and American Idol Top 5 finalist Jacob Lusk.

“The White House Initiative ‘My Brother’s Keeper’ Brother Up Forum: Connection Solutions to Action” on Saturday, January 31, 2015, from 9:00 a.m. to 11:00 a.m. at the Pilgrim Rest Baptist Church will conclude this exemplary week of events with a panel of professionals, government leaders and celebrities who are committed to President Obama’s My Brother’s Keeper challenge. My Brother’s Keeper is a White House initiative to provide opportunities for boys and young men of color to reach their full potential through community strategies, and this panel will provide information and dialogue on ways to support the cause. Panelists include actor/model Boris Kodjoe; CEO & Founder Daymond John of FUBU; Dez Bryant, Pro Bowl Wide Receiver for the Dallas Cowboys; the Honorable Ruben Gallego, United States Congressman from Arizona; and the Honorable Greg Shanton, Mayor of the City of Phoenix, Arizona.

Alan Powell is nationally recognized as an authority on multicultural content for both the African American and Hispanic communities. From forging corporate and non-profit organization strategic alliances to developing political and campaign strategies, Alan Powell regularly provides highly effective solutions for extremely sensitive initiatives. Mr. Powell’s electronic press kit is available by request via ThinkZILLA PR & Consulting Group at

Press credentials to tour the Super Bowl Weekend Experience events or to request an interview with Alan Powell as a way to highlight the recipient charities and their growth within the Arizona charitable community should be directed to ThinkZILLA PR & Consulting Group at

ThinkZILLA PR & Consulting Group is an award-winning firm providing professional public relations services & media campaigns, brand development, event production, and social media services. Our results are guaranteed and we deliver impressive, measurable ROI. The innovative and experienced team at ThinkZILLA proactively collaborates with our clients to cultivate media and business relationships, advancing client brand initiatives on a global scale.