[Media Recap] Packed House in Charlotte for Tameka Raymond’s Multi-City ‘Style Theory Tour’ With Leading Style and Beauty Experts Including Queen City Native Derickus Crawford, Ashunta Sheriff, and Renaldo Nehemiah

February 3, 2015

The packed house in the beautiful city of Charlotte was all aglow for Tameka Raymond’s Style Theory tour. The event gathered a team of stellar beauty and style professionals whose accomplishments are as impressive and expansive as their resumes. Guests enjoyed a day of knowledge and experiences including industry tips and tricks, best practices and developing trends in hair, makeup and wardrobe styling to arm attendees with the tools to make them and their clients the “total package.” Notable stylists and attendees included: Ashunta Sheriff (Celebrity Makeup Artist – Rihanna, Taraji P. Henson, Ashley Simpson), Derickus Crawford (Celebrity Hairstylist – Fantasia, Ashanti), Renaldo Nehemiah (Celebrity Wardrobe Stylist – Ludacris, Rick Ross, August Alsina).

First Up Ashunta Sheriff

Ashunta has spent the last 16 years molding and creating her own signature flawless clean beauty technique, which was groomed by working under master teachers such as Vincent Longo, Laura Mercier and Pat McGrath. The tools she’s learned have been invaluable making her one of today’s top makeup artist constantly sought out to report the hottest trends in beauty as well as give expert beauty tips. Ashunta’s less is more theory when it comes to makeup keeps her clients looking fresh, vibrant, youthful and beautiful. Ashunta is known as the go to artist when you want her siganture “Glow.” However, Ashunta loves drama too and feels makeup is a fun way to express your mood. This fresh take on makeup has brought companies like Dior, Mary Kay, Cover Girl, Nair, Simple Beauty, Milani, Elizabeth Arden, Loreal, Smashbox and Jane Iredale to work closely with Ashunta over the years. These wonderful partnerships and Ashunta’s great media savvy have brought amazingly innovative quality products to her clients, new markets and women worldwide. Ashunta’s client list are among today’s hottest and biggest stars such as Meagan Good, Taraji P. Henson, Tracee Ellis Ross, Elle Varner, Alicia Keys, Jordin Sparks, Queen Latifah, Jennifer Hudson, Sanaa Lathan, Tika Sumpter, La LA Anthony, Sharon Stone, Marisa Tomei, Rihanna, Ciara, Hillary Duff, Ashley Simpson, Keri Hilson, Jazmine Sullivan, India Arie and many many more. Ashunta began her career as a male groomer. Grooming some of today’s hottest men from P.Diddy, Usher, Jay Z, Swizz Beatz and she also worked on numerous campaigns for the prestigous Nike Jordan/Jumpman series. Ashunta has mentored several new talents who have grown to have top celebrity clients of their own and this is something she is most proud of. Ashunta is not only passionate about her work, but equally passionate to give back to young artist and espeically women of all walks of life teaching them that it is possible to live out your dreams in whatever you choose to do through hard work, commitment and positive thought. Ashunta has worked in all mediums of makeup from Broadway,Fashion, Editorial, Red Carpet and even special request weddings. Ashunta is amongst the leaders in the “New School” of makeup talents creating timeless beauty and fun new trends with every brush stroke. Ashunta has had editorial press from all of the top fashion and beauty magazines inlcuding Vogue, Harpers Bazaar, Elle and Essence to name a few and has appearred on numerous Television shows such as WeTV’s My Fair Wedding, TLC’s Say Yes To The Dress for Mary Kay, Rachel Ray, Lifetime’s Drop Dead Diva, E! Glamour’s 50 Do’s and Don’ts, Fashion TV, Good Day LA, Good Morning America, WPIX and many others.

via – Ashunta


Next Up Derickus Crawford

Hera By Him

About “HIM” Derickus Crawford, Master Stylist Stylist to the stars, Derickus Crawford was born and raised in the heart of Charlotte, North Carolina. It was here, in this beautiful southern State where the inspiration and determination \for greatness first began…About “HIM” Derickus Crawford, Master Stylistout “HIM” Derickus Crawford, Master Stylist Stylist to the stars, Derickus Crawford was born and raised in the heart of Charlotte, North Carolina. It was here, in this beautiful southern State where the inspiration and determination for greatness first began…

via- Hera





Last Up  Tameka Raymond and  Renaldo Nehemiah



Tameka attended the Fashion Institute of Design and Merchandising in 1994, followed by a Merchandising Marketing major in Los Angeles. Her professional career started with her employment as a salesperson; she has also worked in management. During her attendance at the Fashion Institute, Tameka worked for Armani in the retail store and since then, has styled numerous international celebrities including Jay-Z, Ciara, Nas and Mary J. Blige. Tameka’s work as a stylist gained attention of network cables MTV, E! and Access Hollywood. She has also been featured in In Style, People Weekly, Glamour, Vibe, Essence and the covers of Essence, Sister 2 Sister and Upscale Magazine. Tameka is credited as the founder of charity organization The Lost Ones Foundation, founded in 2009. The organization is a non-profit and serves as a motivational group for teenage girls. She also runs Kile’s World, a non-profit centered around honoring the legacy of her son, Kile. Tameka stars in the VH-1 reality series “Atlanta Exes” which aired August 18, 2014 alongside Christina Johnson, Torrei Hart, Sheree Buchanan and Monyetta Shaw.

via – Wiki

Tameka talked about how she helped her great aunt in Oakland in her consignment shop very often. There she learned how to coordinate and put together fashionable ideas for people at a very young age and she is for every grateful for that experience. At the tender age of 19 she attended a Fashion Institute and worked for Macys in Los Angeles . She had a friend who worked for Motown, who asked would she work on set of a Lineal Martin video which today, we know them as ”702.” She did make-up and wardrobe and there her career started. However, she’s trying to retire.
She expresses how she’s tired of the 15 hour days, yet she’s often called to style on set because of the phenomenal work she has done in the past. Tameka has also taught at AIU stands for American InterContinental University  in Atlanta Georgia. She feels that school is very important no matter how good you think you are because there’s always more you can learn. She reveals that building a portfolio using social media is a good resource,  but building a personal website is the best. Also, the first 30 seconds in meeting a person is everything. Being punctual is most important and if you’re on time you’re late. She talked about how she was late on set at times and messed up relationships with people. Tameka is a strong Capricorn and says ”you need to be you, because everyone else is taken. Don’t follow trends,set them.” She says that she’s always worn what she wanted to because she likes to stand out. She says to identify your most beautiful features, and work with that. God gave it to you so own it!



about renaldo is hailed as one of the top fashion stylists in the industry.From His success to his love for fashion. Renaldo’s clients range from industry elites such as Ludacris, to mainstream entertainers who include Chingy, Anthony Hamilton, Musiq Soulchild, Jagged Edge, Cheri Dennis, Tisha Campbell, Tasha Smith, the DTP family, and Eva Pigford, just to name a few. His credentials are supported by an array of exclusive fashion events like the Music, Fuse, and Fashion show which took place in August of 2006 in Atlanta, where he created some of the hottest looks for Vibe Magazine, Macy’s, and The UPN network. His works have graced the pages of Vibe Magazine (December 2006 issue) and have been featured in chart topping videos such as the remix of DJ Khaled’s “I’m so Hood”. Nehemiah has been blessed to work behind the scenes for what’s known as “The Industries Best Dressed Label” -The GOODMUSIC/ HUSTLE Management Team where some of the most creative, trendsetting artists such as Kanye West have called home. Renaldo Nehemiah will soon become a household name within the entertainment and fashion industry as the demand for fresh and innovative stylists grows. Nehemiah says that he’s “not just a stylist but also the future of industry executives”-and with such an already impressive track record, you can not doubt him. So if you feel the need to get that fresh, new, exclusive look from head to toe, Renaldo Nehemiah is your go to guy!   via- Renaldo

On the panel with Tameka Raymond was Renaldo Nehemiah. He says that he has always been an individual since day one. Most people think he is a rapper, yet he is a wardrobe stylist. He says, ”most people are shocked because he’s just being himself with his own unique style.” He states to not focus on that mirror image, but  be comfortable in your own skin. He was once stopped by Anthony Hamilton while shopping in the Gap at one of Charlotte, NC malls because he loved his style. He feels that education is very important too and  he says ,” be a sponge, learn as much as you can.”

Registration is currently open for remaining cities and includes confirmation for attendance to the event, a copy of Tameka Raymond’s brand new book “White Bra’s image1

and 101 Style Faux Pas,” live DJs


in each city and lunch for registered attendees. Partial proceeds from the Style Theory Tour will benefit Kiles World Foundation (501 c3) that focuses on art education for youth between the ages of 8-17. Interested participants may register at: www.styletheory.eventbrite.com.

:: Courtesy of The Resource Guild ::

Note – Please send all press coverage to: pr@theresourceguild.com

Photo Credit: The Style Theory Tour

Special Thanks To: Embassy Suites, DJ Yasmin Young, Carolina Style Magazine

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